ABRSM: Because of Music

Research - Brand Story - Film
ABRSM is the UK’s largest music education body, one of the largest music publishers and the world’s leading provider of music exams. We were asked to kickstart “Because of Music”, a global campaign which aims to inspire, encourage and celebrates the positive impact of music on people’s lives.

I led the design and production team at Hatch. From the outset, we realised that emotion and storytelling would be key to engage and connect with a new audience. We recommended launching the campaign with powerful “real people, real feelings” stories in a dedicated microsite. This would set the tone for the campaign and create a springboard for future content creation
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