IMG Artists: Design & messagingBrand - Creative Direction
IMG Artists are global leaders in performing arts management, tours, festivals, events and consulting. They are renowned for working with many of the world’s greatest performing artists.
I creatively led a major website redesign project in 2011. The client wanted to convey a more up-to-date image and to solve some critical design problems, many of which were unique to the organisation.
We conducted brand workshops and research with the client in their New York and London offices. From our findings we perceived an opportunity for IMG Artists to set themselves apart from the competition. Our recommended strategy was to meaningfully connect the brand's positive qualities to that of music and performance. We developed a design and messaging framework which became the foundation for the visual design.